Apr 13, 2021 | Lorna Rasmussen
Running a business is stressful, time consuming and complicated. As business owners, it can be difficult to do it all by ourselves. The good news is you don’t have to! You can build a team who will be there to support you and help you with the growth and development...
Apr 6, 2021 | Lorna Rasmussen
If you have two people in the exact same situation, what causes one person to buy from you, and the other to walk away? Most likely, those people were two different types of buyers – they had different things they needed from you in order to feel comfortable...
Mar 30, 2021 | Lorna Rasmussen
Your zone of genius is a place where you’re truly unique. It’s a place where you’re doing what you’re best at – what sets you apart from anyone else in your target market. The problem comes when we dilute our efforts and focus on things we aren’t as good at. We...
Mar 23, 2021 | Lorna Rasmussen
Do you hate to sell? When you think about sales, what kind of person do you imagine? Do you imagine the guy with the bad toupee, mismatched jacket and pants trying to sell you something you don’t need? Or do you imagine those people in Walmart who catch you as you...
Mar 16, 2021 | Lorna Rasmussen
No one can build a perfect business on the first try. We’re all bound to make mistakes along the way, but the important thing is that we learn from them. In fact, that’s how great businesses are successful, through a process of trial and error. However, after working...
Mar 8, 2021 | Lorna Rasmussen
Having a clear reason for building your business can be incredibly powerful. It’s that driving force, that enthusiasm and commitment that will attract people to you and help build the reputation you want your business to have. Believe it or not, your reputation can...
