Networking can be an incredibly lucrative tool for getting prospects, connections, and referrals. However, it takes some planning and research in order to reap the full benefits of it.

When you walk into a networking event knowing exactly who you’re looking for, you’re far more likely to find them. Having a clear image of who your ideal prospect is, where they spend their time, and what groups they’re most likely to be in will help make sure that the prospects you meet are truly a good fit for your business.

Watch this week’s video for some valuable tips, ideas, and scenarios to help you pinpoint your ideal prospect and pick them out of the crowd at your next networking event.

Who your ideal customer is will determine where you network. If you have a clear picture of who they are, you’ll be able to figure out where they’re most likely to be spending their time. 

Here’s an example: 

Right now, my clients are women. I work with women who want to build businesses or are currently in business and are struggling to be successful. 

I know what age group my ideal customer is, I know where they’re at in life, and I know what challenges they’re facing. 

When you walk into a new environment knowing exactly who you’re looking for, networking is an incredible experience. But if you’re struggling to identify your ideal customer, here are some questions to help you get started. 

  1. Can your ideal customer afford your services? 
  2. Can your products and services solve the problems that your ideal customer has? 
  3. Do you enjoy working with your ideal customer/client?
  4. Can you identify them by age, demographics, what problems they have, situations they’re in, etc.? 

Take some time and really consider who you’re looking for. Not only will it help you be more successful in your networking, but once you clearly understand the type of person your ideal customer is, those people will stand out in the crowd. You’ll know when you find them, and you won’t waste time on people who aren’t a good fit for you. 

This is part 2 in a series. To see part one, click here

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