People don’t buy based on what they want, they buy based on what they need.
If you are selling drills, you don’t look for people who want a drill, you look for people who NEED a hole.
Are you focusing on the features of your products or the benefits that your prospects will derive from using your product?
Watch this week’s video for some great tips on selling benefits vs features.
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If you’re struggling to organize and prioritize your contacts so you know exactly who to start with, click here to download our Prioritizing Contacts worksheet. It’ll help you see who your prime prospects are and who needs your help the most.
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All the best,
What Did You Think of Features Vs. Benefits: Sell To Solve A Problem?
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