Story-telling is a fantastic way to help you connect with each prospect. You want to be able to walk away from each encounter with them feeling like you are old friends.

That may sound like a challenge when you’re talking with people you just met, but there are a few ways you can make the process simple and easy.

Watch below to find out how stories can help you learn what you have in common with your prospect, help you take control of your conversation with them, and make a natural transition into asking for a follow-up.

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