Having a clear picture of your ideal client is a vital part of your business. You’ll be able to find the people most likely to buy, skip the people who don’t need your offer, and get a better understanding of how your products and services truly make a difference.

One of the most common mistakes that new business owners make is trying to target everyone that they can help. While this may seem like a great idea at first, the problem is that the bigger your target market is, the harder it is to connect with them in a way that’s meaningful.

If you’re struggling to identify your ideal client, ask yourself the 6 simple questions in the video below to get started.

I’ve talked to business owners from all over North America, in all stages of business, and I asked them all one question: “Who is your ideal client?” 

That one question – depending on your answer – can determine how successful your business is, but many people struggle to master it. 

If you  work in direct sales or sell for a company, you may be told who the ideal client is for those products and services. However, just because that person is the ideal client for the offer, doesn’t mean they’re the best client for you. 

Spend some time and think about your answers to these 3 questions: 

  1. Who do you relate to?
  2. Who do you like to be around?
  3. Who do you feel comfortable with? 

These questions are what make your ideal client unique to you. Everyone has different areas of expertise, different experiences, and different interests. 

Once you’ve determined your type of client, think about the lifestyle they have and the situation they’re in: 

  1. What does your client need and want? Does your offer fulfill that? 
  2. Can they afford your product/service? 
  3. Do they understand the repercussions of buying your offer now, and then dropping it later on? 

Your best prospects are the ones who truly need your offer and can’t live without it. 

At the end of the day, knowing who your ideal client is can determine whether or not your business is successful. Focus on picturing who they are, get as specific as you can with the situation they’re in, and get familiar with the mindset they have. In the next post, we’ll talk about where to find your ideal client, and how to recognize them when you talk with them. 

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