When you think about sales, what kind of person do you imagine?
Do you imagine the guy with the bad toupee, mismatched jacket and pants trying to sell you something you don’t need?
Or do you imagine those people in Walmart who catch you as you walk by and ask who your internet provider is?
Well, here’s the truth: that’s not selling.
There’s actually a handy little acronym that describes exactly what it means to sell, and what you need to do in order to be successful.
That acronym gave me an incredible step-by-step guide to skyrocket my sales, and I can’t wait to share it with you.
Watch the video below to find out what it is.
I used to hate the idea of selling.
I didn’t want to be someone who tried to sell people things they didn’t need or want.
But one day, I came across a service that I absolutely loved, and I wanted to tell everyone about it. I wanted to share it with people because I knew how helpful and beneficial it could be.
That’s when I realized what it truly means to sell:
S – Show them.
E – Educate them.
L – Listen to them.
L – Lead them.
That little acronym changed my entire perspective on what it means to sell, and it showed me how to do it the right way – by offering products and services that solve people’s problems. Let’s take a look at those 4 steps in more detail.
Show them your product or service.
Your clients can’t buy something if they don’t know what it is! If your product/service is unique, or it’s not the most common solution to a problem, it’s important that you’re out there marketing and raising awareness about it. Even if your offer is something that’s well known, your clients can’t buy it from you if they don’t know that you offer it.
Educate them on how your product/service solves a problem they have.
Once you’ve shown them your offer, show them what it does. Tell them how it can help them, how it can make a difference for them, and why they should choose it over a similar product/service.
Listen to them.
Believe it or not, selling is more about listening than talking. Listen for the problems that your prospect has, how those problems make them feel, and what they think the solutions are. This will give you insight into what problems they most want to be rid of, and gives you the ability to help them on a more personal level.
Lead them to make a buying decision.
While there are many things that go into this step, focus on helping your prospect make a positive buying decision. From the start of your conversation to the end, talk to them, show them that you understand their problems, and show them how your offer can fix those problems.
In the end, if you believe that your offer is worth the money and is beneficial to your clients, that’s all that matters. Your passion, motivation and desire to help others will set you apart and show your prospects that they can trust you.
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