Having a clear reason for building your business can be incredibly powerful. It’s that driving force, that enthusiasm and commitment that will attract people to you and help build the reputation you want your business to have.

Believe it or not, your reputation can actually encourage people to bring you prospects. And I’ll tell you a secret: There’s nothing more valuable than people trusting you enough to send others directly to you.

Watch this week’s video to learn just how powerful your reputation can be, how to create the reputation you want, and how to use it to reach your goals and grow your business.

Over the years, people have said to me, “Lorna, I know other people who are doing what you’re doing, but I want to work with you because I know you’re committed and you’ll always be there to help me.” 

This taught me an incredible lesson about the reputation you create for yourself. 

When you go out networking, you don’t always know where your next client is going to come from. They could be someone you know, or they could be someone referred to you. 

While your goal is to meet people and create relationships, it’s your driving force, your enthusiasm that will ultimately attract people to you. No matter what your business is, the most valuable trait you can have is a reputation that shows your prospects that they can trust you. 

If they know what you stand for and what you’re passionate about, they’ll bring people straight to you.

This is Part 3 in a series. 

Click here to see Part 1.

Click here to see Part 2.

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